I have fallen in love with this commercial, i have read it like hundred times by now. Every-time i re-hear it-it gives me more in depth definition and en-lightment.  ”Think different” is an advertising slogan created for apple computers in 1997

The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert EinsteinBob DylanMartin Luther King, Jr.,Richard BransonJohn Lennon (with Yoko Ono), Buckminster FullerThomas EdisonMuhammad AliTed TurnerMaria CallasMahatma GandhiAmelia EarhartAlfred Hitchcock,Martha GrahamJim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. The commercial ends with an image of a young girl (identified as Shaan Sahota) opening her closed eyes, as if to see the possibilities before her.

Original
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Full version
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Apple Inc.
Short version
Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
Advertisements